Audience Survey

47 people of varying ages filled out a survey I created with the site SurveyMonkey and from this we have managed to consolidate the audience research which informs us that our target age groups are 16-20 year olds and 41-50 year olds and that the indie rock genre appeals evenly to males and females.

On the graph below are the two age groups' genres of music they enjoy regularly listening to. The orange bar fifth from the top represents indie rock and as evidenced they are both one of the more popular genres of music within these two age groups, indicating interest.

Also from this question 46.15% of males surveyed said they enjoyed listening to indie rock music regularly, with 52.94% of females surveyed saying the same thing. This pretty much matches the information from YouGov regarding bands from the same genre, which was split almost 50/50 in terms of which gender prefers the genre. As in YouGov, the balance as expected leans slightly towards females rather than males.

I included this grid asking people which music video they would be most drawn to watching. Of the pictures, B and E represent the ideas we were thinking of creating in our video with the other images representing other genres like pop, rap, electronica and metal. 17/39 of people in our identified target audience chose options B and E which is almost half, a good indicator of interest in the video amongst our target audience we will create when there's a total of 7 options.

The below information asked people which bands/artists with a similar style to Tranqua Lite they had heard of, in order to give us an understanding about how popular the genre is amongst younger and older people. Our younger target audience aged 15-20 generally knew more of the more recent artists such as Catfish and the Bottlemen and Everything Everything but the 40-50's had strong knowledge of the older bands, eg. Pulp which had a 100% recognition compared to around 35%. This leads me to believe our video's primary target audience should be the 16-20 year-olds as Tranqua Lite are a new band so won't necessarily be as appealing to the 40-50's who may prefer to listen to more established artists.

In order to find out which aspects of music videos would appeal to our target audiences I created a survey question. The results below demonstrate some interesting results. People over the age of 41 had a high amount of interest in choreography being included however due to the naturalistic theme of our video and indie rock genre this is something I feel would take from our video rather than add to it. Also, there was general interest amongst both groups in using a narrative as well as performance. While young people preferred concept videos, the older people preferred performance emphasis. To appeal to both demographics, we've decided to add a subtle conceptual element that will hopefully make the video appealing to both by keeping the core emphasis on the story and performance setups. Young people were also keen to see representation of social issues and symbolism, and being our primary target audience this tells us our video is relevant to indie rock fans.