Our Band - Howl

My main music video project this year will be for a song for local British band 'Howl' (formerly known as NGOD). They are a Leeds-based indie rock band comprised of 4 members:

• Samuel Augustine - Vocals/Guitar
• Alex Dutton-Taylor - Drums/Backing Vocals
• Lewis Dutton-Taylor - Bass/Backing Vocals
• Joe Barnes - Guitar
• Billy Fielding - Piano

After early successes with debut track 'Are You Satisfied' they released other separate singles all of whcih received airplay on BBC radio, in segments highlighting new artists. They have 3 singles released on Spotify/iTunes: 'Can You Hear Me?', 'Blue' and 'Lost' which are their best-known. In 2017, FIFA17 acquired their song 'Blue' for its official soundtrack, which has helped the band secure a music label and receive greater recognition.

Over the previous few years the band have appeared at many music festivals in the UK and abroad in France and the Netherlands at events including 'Y-Not Festival' and 'Transmusicales'.

In February 2017, the newly rebranded Howl supported the Kaiserchiefs on their UK arena tour to positive reviews. Music blogger AngelaSmith described their performance supporting the Kaiserchiefs UK Tour as a '1990's indie/grunge combo with a modern twist in both looks and sound.' and that their debut track left the audience 'wanting more'.

In interviews, the band describe their Bradford and Leeds roots as influencing their music and taking inspiration from their parents' favourite artists which include The Beatles, Bob Dylan and The Pixies. An interview with Counterfeit Magazine discussed their modern influences which extend to Moby, The Clash and Kanye West. LiveAtLeeds compared their music to bands Kasabian, Foal and The Stone Roses.

At the moment, Howl already have 2 music videos for their songs 'Blue' and 'Lost', which both have been produced by amateur filmmakers. 

This first video, for recent single 'Lost', features the band filmed in a green screen studio setting with a background that appears to be GoPro footage mirrored vertically that has been sped up. With frantic editing, appearance of graphics including words and symbols. There is also a vintage aesthetic which matches the publicity photos for the band, which are frequently shot on Polaroids. This leads me to believe the band like an old-fashioned, particularly 90's, style.