Evaluation Q4

Question 4:

How did we use media technologies in the construction, research and planning stages of our video?


Before we had our online discussion I created a list on which we could base our conversation, making sure we didn't miss anything and ensuring it followed a coherent structure. We all had access to this during our conversation, allowing it to direct the topics covered. Therefore it can be see below as a rough structure of our discussion surrounding question 4:

Evaluation Q3

"What have you learned from your audience feedback?"

To answer this question, we created another survey monkey, this time attaching the video and asking our respondents for feedback on specific sections. Once we received the responses we used them to write a report, analysing whether our original intentions had been achieved. We decided to present this in the form of a Prezi so we could include pictures and screenshots of specific audience responses:

https://prezi.com/view/TTUrUfQnJ5sLxAaRtJcy/

Evaluation Q2

Question 2:

How effective is the combination of your main product and ancillary texts?

Using Pages, we created a poster to answer this question, arranging text alongside images that help the reader visualise clearly what is being referred to in the evaluation response.

Evaluation Q1

This is a video answering Question 1:

"In what ways does your media product use, develop or challenge forms and conventions of real products?"

We created a script for a voiceover, which I recorded using MusicMemos, an Apple application for smartphones and tablets. We then used the app Garageband to eliminate background noise from the recording and cut out pauses or mistakes that I had made. After this, using iMovie we pieced together the voiceover with relevant footage from both our music video as well as clips from the music videos we used as research in the pre-production process:

• Elbow - Grounds For Divorce
• Maroon 5 - Harder to Breathe
• Ed Sheeran - The A Team
• Biffy Clyro - Biblical
• Dan Croll - Bad Boy
• Kasabian - Ill Ray (King for a Day)
• Nirvana - Smells Like Teen Spirit
• Green Day - American Idiot
• Alt-J - In Cold Blood
• Django Django - Default
• Foals - Mountain At My Gates
• The Rolling Stones - Ride 'Em On Down
• Pulp - Mis-Shapes
• Catfish and the Bottlemen - Twice

Digipak and Magazine Advert

The following are the final designs for our ancillary products: a digipak and a magazine advertisement. The digipak cover and magazine advert are relatively similar, featuring the same background and magpie image in the centre, although the magazine advert has a larger version of the text on the digipak cover, in order to stand out, and includes additional information such as the release date, record label, available streaming platforms and social media pages and a website link.

We asked people in our year group for their thoughts and received the following comments:

-Very nice use of colour - the pop of colour in the text was effective against the black and white background

-Really effective use of layering within the magpie, looks really professional however, it's arguably not clear that it's Leeds, even to someone local.

-The font had a really good reception, stating that it fit with the urban feel of the rest of the digipak

-100% of our audience identified the digipak and advert as being within the indie-rock genre

The comment about Leeds not being recognisable is a minor issue as within our music video there’s much more blatant depiction of Leeds (such as the shot of the train station entrance reading “Leeds” that appears twice) and the audiences still recognised it was a cityscape, which was the main intention of the image. Overall this is really positive feedback and we are very happy with our final product.

Digipak

Magazine Advert

Magazine Advert

Our finished magazine advert takes inspiration from examples from our research in that it is almost identical to the digipak cover, tying the two very clearly together. We retained the same background image and magpie artwork, changed the dimensions from a square to A4 and added some more subtle features appropriate for the magazine advert format. These include:

• Increasing the size of the font "TRANQUA LITE" and "TEMPERED TIDES" in order to stand out more as an advertisement and clearly display the band name and album title amongst the other information.
• The same magpie emblem from the digipak cover, slightly increased in size to grab attention from potential audiences.
• Text reading "THE DEBUT ALBUM" to ensure people know what is being advertised. We kept this text in the same font as the title and reflected the colour scheme of the text at the top of the image with the text at the bottom.
• The release date in a large, bold font.
• Actual reviews of the song we encountered online by local Leeds music blogs, helping both clarify the type of music being marketed and generate interest. We kept this in  muted, narrow, sans-serif font to not clutter the image and keep the magpie as the focal point of the centre of the image however it's still easy for audiences to read.
• A website link.
• Social media icons encouraging people to follow the band and album on Twitter and Instagram, the latter of which has a Magpie Media account.
• The record label logo.
• Small icons detailing formats the song is available from: Spotify and Apple Music.